SHOEBY - LATEST AND GREATEST MENTION

When Le Pub (part of Publicis) drops a last minute brief for Slow-Mag (slow release magnesium tablets) involving nightly skies and ton’s of rain, you know it’s going to be a ride. Over the following days, we secured locations, finalised storyboards, and welcomed director Billy Pols to South Africa. We soaked empty roads with rain curtains, blocked highways and shot for twelve hours on full throttle. Thank you to everyone who kept the energy high and the wheels turning.