Driven by his passion for African stories, Raphadu Maphoto is a new-generation director, passionate about showcasing the beauty and the depth of the African experience through film. Through psychologically raw narratives and emotive imagery, his work aims to build bridges of understanding and empathy between people and brands that share a common message. Raphadu is a beacon of cultural representation and a skilful storyteller whose presence can not be denied.
Client : Extreme
Agency : Publicis Groupe
Agency Producer : Nicky Furno
Executive Creative Director: Dylan Davies
Writer : Trevor Sacks
Art Director : Jan van Biljon
DOP : Ramon Mellet
Trinity Op : Jo Oosthuizen
Photographer : Caroline McLelland
Edit + Online : Tim Weyer
Colourist : Kyle Stroebel
Sound engineer : Chris Querido
Music track : @dvinebrothers feat @theonlyterrytreasure courtesy of @sheerpublishing
Production Coordinator : Sibusisiwe Luhlongwane
Casting and Choreography : Cleo Nottcut-Williams
1st AD : Tony Tex
Art Director : Michael Linders
Wardrobe stylist : Lethabo Motlatle
Hair and make-up : Queen
Pack Stylist : Paul Colyn
Unit Manager : Mikaeel Rinquest
Props Master : Tiago Rodrigues
Art Assistant: Alice Kesselaar
Wardrobe assistant : Dalton Smit
Hair and make-up assistant : Stuart Senekal
Catering : Shonah
Unit Assist : Sulaiman Ryklief
Gaffer: Marcel Shimba
Grip : Judas Banda
Focus : Kevin Schnider
Loader : Tafadzwa Pasi
Drone : @darkwingaerials
DIT/VTO : Michael Rixen
Sound : Luis Trujillo
Best Boy Grip : Steven Steeneberg
Grip Assist : Lulamile Kafi
Best Boy Lighting : Mzingisi Nhinhi
Stills Assistant : Zac Marx
BTS : Etienne van Rensburg + Erin Nel
PA: Jean Liebenberg + Maradona Maselana
Lead cast :
Sisamkele Mhlane
Berlin Williams
Sibusiso Sakayi
Sphamandla Khumalo
Nqobile Masondo
Thobeka Maphumulo
Jade Adams
"The story revolves around Amanda, who is gifted to see the unseen and communicates with the ancestors. Her sister’s (Mosa) sudden & tragic death forces her to embark on a spiritual journey as she seeks answers from the higher power."
The narrative revolves around a young boy who reflects on what peace means to him. The project is centre around the importance of teaching the younger generations about peace and how it positively impacts society as a whole.
The youth plays an pivotal role in shaping the world that we live in, therefore in these troubled times the value of peace increases as it is a commodity to society.
Through celebrating the sub-culture of Panstula, the project AYASHISA AMATEKKIE shines a light on how the dance brings forward a positive change in the younger generation. As second-generation pantsulas become evangelists and elder statesmen of the culture, a younger set of dancers is joining the fray—and bringing change with them.
The project also highlights how a community and the spirit of Ubuntu plays a vital role in defining greatness for the youth of South African. As the culture’s footprint expands, so do the opportunities for well-paid work in the country. Now there’s a growing sense that what’s good for some can be good for all, and the pantsula scene is becoming more cohesive because of it.
With a new sound of kwaito being born, the sub-culture of Panstula is ever evolving and embraces one of South Africa's more decorated sub-cultures.