When SHUETI was asked to come up with a concept for the Breaking Boundaries campaign for accessories and apparel brand Mystic, he created the A to X concept. It focusses on the powerful force of gravity.
A force all Mystic Athletes defy.
In this first Eyeforce x SHUETI project, the abstract and conceptual mind of SHUETI proves to bring an exciting style to our portfolio.
Directed by Shueti
D.O.P.: Arthur Neumeier
1st AC: Bjorn Baay
Edit: Bjorn Baay & Shueti
Producers: Mascha Spaans & Christiaan Coetsee
Caleb Noah Heuvel