In our most recent work for Menzis, director Ralf Demesmaeker gives a poetic touch to the campaign “Leefkracht”. The project centers around the concept of vitality, a physical as well as a mental force that can be found in everyone. From an 80-year-old gentleman to a young girl recovering from an illness, the campaign shows people’s raw authentic selves. Ralf worked with real talent, instead of actors, in order to achieve a documentary atmosphere harnessing genuine energy.
Credits
Client: Menzis
Agency: Roorda Reclamebureau
Production: Eyeforce
Director: Ralf Demesmaeker
DOP: Tim Kerbosch
Project Manager: Michelle Krevetzky
Producer: Niels Visser
Production Manager: Lion Kojo
Junior producer: Jill Sanrodji
Production Assistants: Benthe Bus, Rien van der Houwen & Wouter Kloosterman
Research & Casting: Sari Jacobs
Art director: Tessa Beijer
1st AD: Lotte Schmidt
3rd AD: Siebe Stolk
1st AC/Focus Puller: Rob van Dam
2nd: Tom Arkenbout
VTR: Joel Sperling
Gaffer: Koen van Bergen
Best Boy: Abel Berghuizen
Light assistant: Adnan Jerbi
Photographer: Anne van Zantwijk
Sound: Koos van der Vaart
Grip on Water: Frerik Scheffer
Grip Cart: Mick Durlacher
Animal Handler: Jaap Zunneberg
Stylist: Mette de Vries
H&Mu: Iris Bosman
Editor: Amber Hooijmans
Grading: Ruben Labree
Music: MOST___original soundtracks___audio post
Sound design: Feike de Wit | Sound Circus
Mediabureau: Mindshare