Christmas: The season of love and family, right? Well, to professional athletes it's the season of sweat and tears. Because every year, for an entire career, they dedicate their Christmas to us – the fans. Together with director Bram Coppens they turned this heartbreaking idea into a film. To add fun to our campaign, they filmed some social videos in which german athletes apologised to their mothers for not coming home for Christmas.
Agency: Kolle Rebbe
Director: Bram Coppens