adidas - I am Brazuca

I am Brazuca

I am Brazuca is an energetic film launching the World Cup ball through a series of vignettes on the field and in the streets all around the world. Throughout moments of the film, the user can engage a 360 degree view of the environment or access additional content portholes.

Creativity Magazine: Pick of the Day
Clio Award: Film/Product (Bronze)
Communication Arts: Pick of the Day

Agency: TBWA\Chiat Day
Directors: Bram Coppens & Zachary Richter
Creative Director: Zachary Richter
Designers: Zachary Richter, Dersu Rhodes & Abe Cortes